For Joe Allen, the iconic Covent Garden restaurant that was a pioneer of the much-copied American-style diner format, the boom in the non-formal sector means it has definitely seen competition increase over the past few years.
Figures from CGA Strategy* show that cider continues to make inroads in the eating out market. In the year to the start of August 2016, cider grew by 2.4% in volume and 3.2% in value across the on-trade as whole. In hotels, there was a 5.1% increase in value, while restaurants saw a 2.2% value increase.
What makes the perfect chip?
Creating the right brand identity is essential for operators of all sizes.